Photographer: Martin Schoeller
Specialty: Editorial Portrait/Commercial Photography
Favored Camera/Lens Brand: Mamiya, Sinar
Other Products Used: Kodak films, Kino Flo lighting
Martin Schoeller is by far and away one of the greatest portrait photographers of our time, with regular commissions from top media outlets like Rolling Stone, The New Yorker, GQ, and Time. He’s also an in-demand commercial shooter, photographing advertising campaigns for clients like Mercedes-Benz, JP Morgan, Volkswagen, CNN, and Lexus.
It was tricky figuring out what Martin uses, but after extensively reading interviews, forums, and blogs, I’ve determined the following.
For his trademark close-up portraits, Martin uses two setups.
Martin also sometimes uses an 8×10 camera, which appears to be a Sinar.
I’m sure Martin also uses digital, though I couldn’t find any specific information. Odds are he uses a Phase One or Hasselblad system. Martin’s also known to use medium format Fuji rangefinder cameras, which are popularly known as “Texas Leicas.”
For lighting, Martin uses high-powered strobe lighting from Profoto, as well as Kino Flo continuous fluorescent lights.
At the end of the day, however, I would start with any of Martin’s excellent books rather than the gear because his work is really all about a close connection with a subject.